Claim JIU Asia 2023 passes (worth SGD 256) for FREE!

  • VenueVenue: Partial Onsite
  • Campaign deadlineExpired

Campaign Details

Explore the unexplored at JIU Asia 2023
Dive into a world of hidden gems and uncover your new favourite tipple.

Date: May 25 – 27, 2023
Time: 10am – 8pm
Venue: Marina Bay Sands, Convention Centre, Hall C

Highlights of the event:

  1. Savour The Hidden Gems With Our Guided Tasting Sessions: Participants will have the opportunity to indulge in an extraordinary range of flavours through guided tasting sessions featuring exclusive independent and local brands, white-label selections, and rare collections.
  2. Learn From The Best With Our Expert-led Masterclasses: Attendees can broaden their Baijiu and Whisky knowledge by participating in expert-led masterclasses conducted by esteemed industry professionals such as “The Whisky Man” Keith K L Chong, Tim Barnes, and Lawrence Lim.
  3. Explore The Mystique Of Chinese Baijiu Culture: Embark on a sensory exploration of the thousand-year-old Chinese Baijiu culture, savour the unique and diverse variants of this cherished spirit, and learn the art of appreciation for one of the world’s most revered beverages.
  4. Uncover The Lucrative Secrets of Spirits Investments: Explore the lucrative world of Whisky and Baijiu investments and uncover the untapped potential of spirits as modern asset classes with insights from industry insiders.
  5. Bid On Some Of The World’s Finest And Rarest Spirits With Our Exclusive Hybrid Auction: Attendees can bid on some of the world’s finest and rarest spirits during JIU Asia 2023’s exclusive 3-day Hybrid Auction, hosted by Liquid Gold Auctioneer – Asia’s premier professional online auction platform.
  6. Engage In Spirited Conversations With Industry Experts: Network with a diverse community of spirits enthusiasts, including independent bottlers, distillery representatives, business leaders, key opinion leaders, chambers and trade association members, and fellow connoisseurs, as you engage in spirited conversations and forge new connections.

Audience Requirements

  • More than 1k followers.
  • Three percent engagement rate or more.
  • The audience is primarily living in Singapore, 25 years old onwards.


  • 2 x 3-day passes worth (each pass is worth SGD 128, 2 passes are worth SGD 256).
  • (If you want to run the giveaway) 2 x 3-day passes worth (SGD 256) for giveaway.

About the Brand

We are Singapore’s first spirits event to feature a host of independent and local brands, white-label selections and rare casks and collections.

JIU Asia 2023 is our annual spirits expo, where independent and local bottlers, distillery representatives and industry professionals rub shoulders with business leaders, entrepreneurs, Key Opinion Leaders, Chambers and trade association members, enthusiasts and aficionados, congregating over 3 exploratory and experiential days.

Discover new, underrated and exciting variants, vintages and collections of spirits, experience our curated masterclasses by leading industry experts, hang out with an international community of like-minded individuals and bid on some of the world’s most exciting and rare spirits at our live auction event.

See you at JIU Asia 2023!

Organised By

The Activation Group (TAG)

TAG is an Integrated Marketing Communications and Brand Activations agency specialising in the Retail, Global Travel Retail, and FMCG industries.

For the past 2 decades, TAG has worked with international alcohol and luxury brands by providing exemplary Creative solutions, Visual Merchandising and Events services.

Conference & Exhibition Management Services Pte Ltd (CEMS)

Established since 1980, Conference & Exhibition Management Services Pte Ltd (CEMS) is a regional organiser that facilitates and manages exhibitions and conferences for and with government agencies, trade associations and professional institutions. In addition to the region’s largest jewellery show and the first JIU Asia exhibit in collaboration with TAG.

Restaurant Association of Singapore

As Singapore’s first and largest F&B Association. The Restaurant Association of Singapore has more than 500 members, featuring a diverse range of business concepts such as restaurants, caterers, fast foods, kiosks, and foot courts. Representing over 800 brands with over 5,000 outlets (i.e. 65% of total F&B outlets in Singapore).


Pre-event (required):

  • 1 x Instagram Post or Reels (preferred) featuring JIU Asia 2023 (do tag @jiuasia @pincfluence).
  • 1 x Instagram Stories (do tag @jiuasia @pincfluence).
  • Follow and like @jiuasia @pincfluence on Instagram and Facebook.


  • You need to be in the visual. It can be a video or a carousel post.
  • Please include your unique coupon code for family, friends and fans to purchase the tickets at 20% off. On top of that, you get a 10% commission.
  • Ultimately, the objective is to drive traffic and get people to buy tickets at

During or post-event (required):

  • 1 x Instagram Post or Reels (preferred) featuring JIU Asia 2023 (do tag @jiuasia @pincfluence).
  • 1 x Instagram Stories (do tag @jiuasia @pincfluence).

Tickets giveaway (optional):

  • 1 x Instagram Post or Reels (preferred) featuring JIU Asia 2023 (do tag @jiuasia @pincfluence).
  • 1 x Instagram Stories (do tag @jiuasia @pincfluence).


  • You need to be in the visual. It can be a video or a carousel post.
  • We’re open to the mechanics, you can run it on your end, or we can assist with it.
  • Ultimately, the objective is to drive traffic and get people to buy tickets at

Our suggestion:

Just follow the simple steps:

  1. Follow @yourusername and @jiuasia @pincfluence.
  2. Like this post.
  3. Comment and tag 3 friends.
  4. Submit your entry at the URL (we can help create the form for it).

Bonus: Share this post and tag @yourusername and @jiuasia @pincfluence for another chance.


Industry Categories

Languages Required

Campaign Completion Deadline

May 24, 2023